Silver Winner in Integrated Graphic Design for Social Change
Silver Winner in Branding for Kids
Project Overview:
Me&We is an ecosystem of interactive learning experiences that empowers self-identity & lowers barriers to mental well-being among children globally. Functioning on a Buy One Gift One model, Me&We is targeted towards parents in the US & Canada for their children aged 5-12, enabling them to buy the products and gift the same to 100s more in underserved schools in India, Nepal & the Philippines. Designed with the help of experts, Me&We’s approach is an immersive blend of entertainment and engagement, where children discover and learn essential skills while having fun through games, workshops & books. It features 3 games - Me&We Pair, where children match emotions with corresponding actions, Me&We Share that has conversation starters and prompts and Me&We Quest which is a board game. All the games include a multilingual manual and foster interaction, empathy, and cognitive development. Its products & services would be available for purchase through a website & mobile app that provide a wealth of additional resources supporting its ecosystem. A seamless user interface enables the parents to explore the products, gift a portion to underserved schools and earn badges for every purchase they make and gift. Multiple badges can earn them free digital resources, printables and tutorials to better nurture their child's well being.
My Role:
As a researcher, designer, and illustrator, I played a pivotal role in developing Me&We's innovative ecosystem of interactive learning experiences, focusing on empowering self-identity and promoting mental well-being among children globally. Additionally, I contributed to branding for printables, ensuring a cohesive visual identity throughout the project.
Illustrations:
SCAD Hult Competition: Silver Award
Our team won the Silver Award at the SCAD Hult Prize screening, a fantastic platform that brought together student projects from diverse backgrounds. It was truly exhilarating to witness the spectrum of innovation and design on display, showcasing the power of collective creativity in addressing global challenges.
Moving forward, we're incredibly excited to continue our work with Me&We, advancing towards our shared goal of lifelong mental well-being. By focusing on early intervention, we're not only laying the groundwork for children's well-being but also addressing critical issues that extend into adulthood, such as unemployment, crime, and suicide. Together, we're committed to making a lasting impact on individuals and communities worldwide.
Sharktopux | Winter 2023
