Project Overview:
Verdani Institute for the Built Environment (VIBE), a leading organization focused on sustainable development in the built environment, sought to strengthen their digital footprint and effectively communicate their expertise and initiatives.
My Role:
Through strategic content creation, platform optimization, and targeted digital marketing efforts, I worked on establishing a compelling social media platform that showcases their mission, services, and leadership initiatives, ultimately expanding their reach and impact in the sustainability sector.
Social Media Efforts:
Content Planning
As part of my role, I diligently prepare a content calendar a month in advance, enabling smoother collaboration, valuable feedback, and improved planning for our online initiatives. This proactive approach ensures that we have a well-structured framework for delivering engaging and timely content to our audience. Additionally, I maintain a content bucket where I curate noteworthy articles, videos, and other initiatives in the sustainability sector, providing valuable resources and insights that are worth sharing with our audience, further bolstering our thought leadership in the industry.
Social Media Posts:
I prepare tailored social media posts for various platforms, including Instagram, Facebook, LinkedIn, and Twitter. By understanding the unique characteristics and audience preferences of each platform, I create compelling content that resonates with users, promotes meaningful interactions, and aligns with the specific goals and messaging of VIBE.
Insights Report
At the end of each month, I compile a comprehensive social media insights report to evaluate the performance and impact of our online efforts. This report serves the purpose of analyzing key metrics, such as engagement, reach, and conversion rates, to gain valuable insights into our audience's preferences and behaviors. By reviewing the report, we can identify successful practices and areas for improvement, allowing us to refine our social media strategies and encourage effective practices for the upcoming month.
Sharktopux | October 2022- Present
