Project Overview:
Over the course of 10 weeks we were tasked to use the Lextant methodology to conduct relevant and useful research about the ideal clothes shopping and fashion experience of consumers with regards to Influencer Marketing. Our goal is to guide users who depend on Influencer Marketing when shopping for clothes and to guide individuals who are looking to get into Influencer Marketing.
My Role:
In the project, my role primarily revolved around research activities, where I took part in constructing surveys, discussion guides, sensory cues, and cultural probes. These tools enabled us to gather comprehensive data and insights from our participants. I was also responsible for transforming complex data into visually appealing representations, ensuring a clear understanding of the findings. Furthermore, I played a key role in designing the final process book, creating a cohesive and engaging narrative that showcased the project's journey and outcomes.
Design Process:
Primary Research
After extensive secondary research, we designed screener surveys, discussion guides, sensory cues, and cultural probes to gain valuable insights to further guide us determining prominent themes to construct a framework.
Data Affinitization
From our primary research methods, we gathered 2079 data points which we affinitized to create a cohesive framework.
Process Book
Looking Forward:
This project is intended to provide guidance to users seeking to incorporate Influencer Marketing into their clothing purchases, as well as individuals looking to embark on their own Influencer Marketing journey. I am also eager to conduct research using the Lextant methodology for projects to come.
SCAD | Fall 2022 | Mentored by: Professor Kwela Hermanns | Methods of Contextual Research
