Gold Winner in Education for Social Change
Gold Winner in Integrated Graphic Design for Social Change
Bronze Winner in Poster and Brochure Design for Social Change
Project Overview:
Guided by the fundamental principle of seeking inspiration from biological insights, our approach involves a meticulous study of organisms and ecosystems. Through this deep understanding, we aim to translate the brilliance of nature into innovative design applications that harmonize with the environment.
Our exploration led us through a diverse array of species, each offering unique perspectives and possibilities. However, it was the captivating octopus and its extraordinary functions that captured our imagination and fueled our inspiration. Drawn to the marvels of the octopus's adaptive abilities and its intricate interactions with its surroundings, we found a wellspring of creativity and innovation.
My Role:
In the biomimicry project, my role was integral to the ideation and conceptualization phases, shaping the foundation of the brand. I was responsible for defining the brand's color palette, vision, mission, and values, ensuring a cohesive and meaningful identity. Additionally, I took charge of creating all infographics and organizing information flows, contributing to a visually engaging and informative project that effectively conveyed our biomimetic principles.
Design Process:
Phase 1- Biological Strategy and Design Context
During the initial phase, our focus revolved around comprehending the intricate biological strategies of the octopus. Delving into the depths of its natural capabilities, we worked towards identifying a suitable design context that warranted our intervention. This crucial step laid the groundwork for translating nature's wisdom into innovative and purposeful design solutions.
Phase 2- Exploring the Design Opportunity
Moving into Phase 2, our exploration deepened as we sought a fitting location for our design intervention. Our focus was twofold: ensuring minimal disruption to local livelihood opportunities while simultaneously addressing the pressing issue of food insecurity. We meticulously examined areas with the potential for agricultural development, aiming to create a solution that not only harmonizes with the community but also offers sustainable means for growth and prosperity.
Phase 3- Life's Principles
Throughout the design process, we adhered to life's principles as our guiding framework, shaping each aspect of our project. Drawing inspiration from nature's time-tested strategies, we applied these principles to ensure not only the effectiveness of our design but also its ecological and social resonance. This holistic approach infused our work with a deeper connection to the natural world, fostering innovation that mirrors the sustainability and resilience found in the intricacies of life itself.
Phase 4- Final Intervention
Sprout embodies a connected community ethos by integrating a self-sustaining greenhouse with a vibrant community kitchen, offering access to fresh, locally-grown produce. Our goal is to unite in learning the art of harvesting and cooking delightful, nutritious meals from our homegrown offerings.
SCAD | Fall 2023 | Mentored by: Professor Scott Boylston and Professor Cathy J. Sakas | Biomimicry Methodology
